If you have a female focused based service or product, creating an experiential event around Galentine's Day is a great way to create engagement with your current fans - or create new ones - and generate organic social content. Galentine's Day was first introduced on an episode of Parks & Recreation, a primetime sitcom. It's on February 13th and it's a day for women to celebrate their close girlfriends sans romantic partners.
Experiential marketing, also know as "engagement marketing," is a marketing strategy that encourages audience interaction with a brand in real life. Although experiential marketing is often associated with event marketing it has a distinct difference. The main focus of an experiential event is to invite your audience to participate in a hands-on experience directly with your brand to learn what the company is about, including philanthropic involvement or partnerships.
A Galentine's Day experiential event is a great way to boost awareness of your brand, engage directly with your fans, and generate content for your social handles. Centering your event around Galentine's Day you can take advantage of the natural social chatter that picks up during this timeframe as well.
Below are some experiential event ideas to jump start your brainstorm:
Things to note:
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