How do you evaluate success of your social media accounts and paid advertising?
Whether you have a presence on Facebook, Instagram or Twitter, it is very easy to get hung up on the number of followers and likes. A lot of small businesses and entrepreneurs focus just on these metrics at the start of their journey. They get very excited if they see a spike in likes or get very frustrated if their followers count doesn’t grow exponentially every day.
Followers and likes are definitely the numbers you should be paying attention to, but there are so many more KPI's that need to be taken into consideration. Your social media success measurement will depend on your objectives. One size doesn’t fit all, that’s for sure.
In general, you can break your marketing goals into 3 main categories: awareness, engagement, and conversion. Each category has its own role in the...
If you are just starting a new business, it’s safe to assume that your marketing budget is somewhat limited. There is a big chance that you heavily rely on social media to get the word out about your business and attract new customers. No doubt Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube are all great places to reach your audience, however, there are other very important sites and platforms that are essential for business owners but very often overlooked.
Whether you are selling products or offering services, you need to be present in places where people are actively searching for your business. In this post, we will talk about search, review sites and good ole word of mouth.
Let’s start with search
SEO and SEM should be the first priority for any business. It’s a very effective way to connect with people who already expressed interest in...
If you have a female focused based service or product, creating an experiential event around Galentine's Day is a great way to create engagement with your current fans - or create new ones - and generate organic social content. Galentine's Day was first introduced on an episode of Parks & Recreation, a primetime sitcom. It's on February 13th and it's a day for women to celebrate their close girlfriends sans romantic partners.
Experiential marketing, also know as "engagement marketing," is a marketing strategy that encourages audience interaction with a brand in real life. Although experiential marketing is often associated with event marketing it has a distinct difference. The main focus of an experiential event is to invite your audience to participate in a hands-on experience directly with your brand to learn what the company is about, including philanthropic...
"While it’s fun to get caught up in the excitement of bigger screens and smarter homes, CES also provides a window into the next evolution of consumer behavior for savvy marketers who look beyond the buzz.” - Think with Google
This isn't your typical roundup post about the top trends from this year's CES event. Instead of talking about the weirdest gadgets announced on the floor, we want to discuss what this means for consumer behaviors, marketing and best practices.
Top 3 Things You Need To Know
1. 5G Is A Confusing Mess. Although there was a lot of hype around 5G being the main topic at CES, unfortunately for those that attended it didn't deliver. Avi Greengart said it best during an interview with CNET, "At CES, 5G is mainly being used as a buzzword and proxy for 'future of mobility.'"
We know we can't leave you hanging, so we collected some chatter on what was said through the trades, event presentations and...
There is a lot of talk about the death of in-store retail business due to the shift of consumer shopping behavior online. While it’s true that more and more customers opt in to buy products online, the brick-and-motor stores are not going away any time soon. Even digital first businesses like Amazon, Warby Parker, Everlane, Away and others open physical stores understanding that people continue to use both. Ya know, it doesn’t matter where the money is coming from as long as it keeps coming :)
Whether you have a brick-and-motor store or an online destination or both, it is important to understand specific reasons why consumers use one or the other. That way you can tailor your advertising message to appeal to each group and make it more effective. At the end of the day, your main goal is to grab customers’ attention and...
It's that time of year again! Time to reflect on 2018 and prep for 2019.
Planning ahead for your marketing needs ensures you start off the year on the right track. As in life and business, of course you'll need to pivot along the way, but it's crucial to have a strong foundation to start with. This allows you to set benchmarks for success and keep yourself and/or your team accountable.
Below are 5 steps to consider and implement as you prep for 2019 Marketing. Although it is recommended to have this all done by end of December, don't beat yourself up if you use the month of January to rebalance and address by then.
1. Build Your Initial Budget Between Working and Non Working Costs. This seems like an obvious one, but it is very important to break out your non-working costs.
For those that are...
Trust us, we get it. With everyone talking about real-time marketing it's hard to know how to get started or find value in this type of execution. We decided to create a post that explains what it is, how to get started and how to gather ideas using our free marketing content calendar.
Before you dive in, if you haven't downloaded your FREE Agency Lite Marketing Content Calendar, you can do so here. What makes our calendar unique and different is that we not only added hashtag holidays, but also included national (US) holidays, tent pole entertainment events, and monthly themes. It is in a Google sheet form, so we can update it in real time (pun intended) when new dates or events are announced!
Real-Time Marketing Defined
Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message [via social] to the...
Whether you are posting organically on social channels or boosting your message through paid media, it’s important for your creative to look clean and professional.
You don’t need to hire an expensive production company or spend tons of money on creating your ads for all your marketing needs. Luckily, there are plenty of free and affordable online tools and mobile applications that can help you create awesome assets on your own.
Here are some of our favorites. They are very easy to use, make your ads look professional and will help you save money especially if your marketing budget is tight.
Graphic design and photo sharing:
Free and affordable templates and stock photography:
When you think about holidays, what is the first word that comes to mind? - SHOPPING!
Just kidding, it is also about love, family, friends, and community.
But in all seriousness, a lot of people associate holidays with shopping and the significant spike in sales during the holiday period proves it.
As more people are shopping and researching online, your business needs to be prepared for the increased traffic to your website to ensure the best customer experience. Just like when hosting a big party, you don't want to make people wait at the door, run out of food or leave your guests completely unattended.
Here are three (3) main items that you need to check off your list in order to prepare your website for the holiday rush. This is also what you should do when prepping for a major campaign launch, so keep this list bookmarked and refer back to it often.