About Us

"The man who stops advertising to save money is like the man who stops the clock to save time."  - Thomas Jefferson

Our Mission 

To support and provide all the necessary intelligence, research, and tools for independent or in-house marketing professionals that need on-going access to industry trends and media partner updates to best service their clients.  

Our Purpose 

To make Agency Lite the home base for marketing professionals to stay abreast of industry intel that they can utilize for strategic and planning purposes.

We champion the subscription economy, which is why in late 2019 Agency Lite will be an annual subscription site where for a nominal fee our subscribers will gain access to trends, research, and our vetted media partner library. 

To be the first to know when doors open, subscribe here.

Our Guiding Principles  

Be modern: Keep up with the times, news, trends, technology, media consumptions, and purchase behaviors. We are modern and innovative not only in the intel we provide, but how we approach our business model and service our community - in other words we are open to pivot when necessary. 

Be quirky:  A dash of humor will make everything easier. You can do it, put your personality” into it. 

Be optimistic: Everything will work out. No matter what, peoples happiness and well-being comes first. 

Be inclusive: Diversity and inclusion is key in everything we do. We welcome, value, respect and appreciate every age, gender, ethnicity,  religious beliefs, background, experience, ability and furriness :) 

 
 

Meet The Founders

Anna Locke

Anna is an established marketer with 11 years of media experience on multi-million dollar brands. She is an expert in creating integrated campaigns bridging traditional and digital strategies to help her clients increase sales, build impactful relationships with their customers and even win Super Bowl across other advertisers.  

Driven by her strong passion for marketing and love for people,  Anna enjoys giving back as a mentor for the new generation of leaders. She does this through her volunteer work at “Reading to Kids” organization and her involvement as a member of the ThinkLA IDEA Council Board, one of the most prominent  nonprofit associations founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising.

Linkedin Profile Here

Linda aka Lin Marty

Linda is an accomplished Integrated marketing professional with an established record of developing effective, award winning strategies and delivering value to her clients.  With 16 years experience, she has a diverse portfolio working in categories such as automotive, entertainment, financial services, and CPG on a national and local scale. In 2017 she was a nominee for ThinkLA's Agency Person of The Year.

In addition to being a savvy marketer, Linda is also a professional photographer under the alias name Lin Marty, where she focuses on online personal branding photography & content strategy for female creatives, entrepreneurs and industry influencers.

Linkedin Profile Here

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